Case study · Bespoke digital solution

A bespoke sales-tracking tool

Case study · Data & BI

For a ticketing & travel agency in Bamako: a simple web app, on the phone, that tracks the whole sales journey — with no expensive or complicated software.

The client & the sector

A micro-business in ticketing / travel in Bamako: selling plane tickets and following up with customers, day to day via WhatsApp. A business that works — but run on instinct, with no dedicated tool.

The problem

Everything was kept in the owner's head and in WhatsApp chats. The result: sales lost for lack of organisation.

Prospects & follow-ups slipping through

Enquiries that fall through the cracks, reminders never sent at the right time.

Payments tracked « from memory »

Hard to know who has paid, who owes a balance, and by when.

No view of the revenue

No visibility on what comes in, what goes out, or the monthly target.

The solution

A complete web application that tracks the whole sales journey — from first contact to payment — designed mobile-first and integrated with WhatsApp, the channel the business actually uses.

App screen: daily dashboard with the actions to send and WhatsApp buttons
The daily dashboard: what to send today, with messages already written, ready in one tap on WhatsApp.
App screen: flight proposal with several options and a WhatsApp button
Flight proposals: 1 to 3 options (price, baggage, conditions), sent in a single gesture.
App screen: client card with automatic reminders and a document checklist
The client card: automatic reminders (trip D-1, return, satisfaction) and a document checklist.
App screen: revenue tracking with a target gauge and weekly sales
The revenue tracking: a target gauge that fills with each ticket paid, expenses and net profit.

App previews — sample data.

Key features

A real working tool, from the first contact to a loyal customer.

Daily dashboard

What to send today, with customer messages already drafted.

Prospect management

Records, flight proposals (options, price, baggage) and reminders at the right time.

Smart client reminders

Trip reminder D-1, return, satisfaction D+3, and a document checklist.

Payment messages

Payment request to confirm the purchase, balance reminder before departure.

Revenue dashboard

Monthly target gauge, expense tracking and net-profit calculation.

Statistics

Conversion rate and analysis of lost sales, to keep improving.

Under the hood

Technical choices in the service of simplicity and autonomy — no jargon.

The outcome

Not a generic template: a solution tailored to the business, that saves time and money.

Nothing slips through

Every prospect followed, every reminder sent at the right time.

A clear view of the money

Revenue, expenses and profit finally readable, in real time.

Time & sales gained

Less mental load, a better-organised business day to day.

Do you have a similar need?

A simple digital tool, bespoke, adapted to your trade and to local realities (WhatsApp, phone, limited connection). Let's talk.

Contact me